Nomos is Names,Mania is Obsession-Do They Have To Remain Segregated?

Nomomania is a word whose existence I'm uncertain about.If there isn't one,then I request it may be coined at the earliest so that I'll be able to describe at least a section of the population from my state.Being in the show business is tough enough,I understand,bringing other's attention to one's own name,even tougher.But still why bore the general public by scribbling the name of each and every hand behind any work of artistry on every conceivable and unallocable space on the end product itself? This is one particular query of which i seek an answer from those working in the field of motion picture and music albums.
A quick glance at the global scenario brings forth a different perception altogether.Gone are the days when a movie began with it's credits lapping up a chunk of valuable celluloid space.Since it was mandatory for any Hollywood movie to roll out credits in the end detailing even the smallest of the crew member (in terms of responsibility),it was only logical to leave the audience on their own by not cropping up the names of those who had worked either in front or behind the camera.
I hail not from California,but Kerala and Mollywood (If I can christen it's industry so)is no Hollywood.But why keep such an obsolete ritual of crediting oneself which in no way complements the state's(or the nation's)effort to reach world standards in every aspect,of which art,i believe,has a definite niche?
In a nation where the music industry has always been part of the film industry since the latter's conception,music albums made their mark only in the last decade or so.In it's southernmost state,it's even more relatively a new phenomenon.Blame it on my lack of exposure to the outside world if I'm wrong on this,but among the videos in as many as six languages,that I've seen,there was only one among them where I had to squint my eyes to see what was happening on screen since most of it's space were laden with names,names and more names.And no prizes for guessing the right answer because I'm not too proud of my state,or a product of it,on bagging such a winner's trophy.
All this in a state where the system of naming is as diverse as anything could possibly be.A system which puts one's initials before or after the name,banished the more globally accepted first name-middle name-surname pattern,of which I too am a victim.Signs of an outbreak of a global naming system seen nowadays can be viewed quite apologetically since the guardian's first name doubles up as the surname for men and maidens and the respective husband's first name for married women.Of course there are exceptions where people use family names as surnames.However,the naming system might be the last thing on the minds of those who work in the movie/music video department as they strive to put up their names upon their work itself.
Is it such a cliched usage "let the work do the talking" so as to be applicable to these people who are obsessed with their own names?One of my friends is into direction.With a few short films,music videos,television and theatrical ads under his belt,i think he fits the bill for the right person for me to pose my concern.It will have to wait until we meet in person but in the interim i will leave you with a snapshot of his works which is on http://www.youtube.com/ideahub.

PS:My friend's works aren't bereft of a plethora of credits either and it corroborates with my theory.Imagine a Guns 'n' Roses video with the names of art directors or assistant cameramen displayed on top of everything!